<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="/rss.xml.xsl" type="text/xsl"?><rss version="2.0"><channel><title>iammatthias — #analytics</title><description>Entries tagged analytics.</description><link>https://iammatthias.com/</link><language>en-us</language><item><title>Scalability → Buildability</title><link>https://iammatthias.com/posts/1739212426700-scalability-buildability/</link><guid isPermaLink="true">https://iammatthias.com/posts/1739212426700-scalability-buildability/</guid><description>True scalability is making the next feature easier than the last.</description><pubDate>Mon, 10 Feb 2025 10:33:00 GMT</pubDate><category>Posts</category><category>development</category><category>scalability</category><category>composability</category><category>analytics</category><category>ai-workflows</category><category>growth-engineering</category><category>e-commerce</category></item><item><title>Case Study: Migrating Ice Barrel to Shopify</title><link>https://iammatthias.com/posts/1728582380556-case-study-ice-barrel/</link><guid isPermaLink="true">https://iammatthias.com/posts/1728582380556-case-study-ice-barrel/</guid><description>Ice Barrel&apos;s migration from WooCommerce to Shopify yielded impressive results: 165% higher conversion rates, faster load times, and their.</description><pubDate>Thu, 10 Oct 2024 09:00:00 GMT</pubDate><category>Posts</category><category>e-commerce</category><category>platform-migration</category><category>shopify</category><category>cold-therapy</category><category>case-study</category><category>conversion-optimization</category><category>analytics</category></item><item><title>Case study: Aspiration&apos;s CRM platform</title><link>https://iammatthias.com/posts/1625156340000-case-study-aspiration/</link><guid isPermaLink="true">https://iammatthias.com/posts/1625156340000-case-study-aspiration/</guid><description>Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.</description><pubDate>Thu, 01 Jul 2021 09:19:00 GMT</pubDate><category>Posts</category><category>marketing</category><category>email-marketing</category><category>analytics</category><category>sustainability</category><category>platform-migration</category><category>data-visualization</category><category>customer-engagement</category></item></channel></rss>