<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="/rss.xml.xsl" type="text/xsl"?><rss version="2.0"><channel><title>iammatthias — #email-marketing</title><description>Entries tagged email-marketing.</description><link>https://iammatthias.com/</link><language>en-us</language><item><title>AndreiBot-3000</title><link>https://iammatthias.com/posts/1738693093717-andreibot-3000/</link><guid isPermaLink="true">https://iammatthias.com/posts/1738693093717-andreibot-3000/</guid><description>Aspiration secretly pioneered AI content testing in 2020 using GPT-2, with a system trained on approved marketing to expand A/B testing.</description><pubDate>Tue, 04 Feb 2025 10:18:00 GMT</pubDate><category>Posts</category><category>ai</category><category>content-testing</category><category>marketing</category><category>email-marketing</category><category>ai-workflows</category><category>customer-engagement</category><category>growth-engineering</category></item><item><title>Case study: Aspiration&apos;s CRM platform</title><link>https://iammatthias.com/posts/1625156340000-case-study-aspiration/</link><guid isPermaLink="true">https://iammatthias.com/posts/1625156340000-case-study-aspiration/</guid><description>Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.</description><pubDate>Thu, 01 Jul 2021 09:19:00 GMT</pubDate><category>Posts</category><category>marketing</category><category>email-marketing</category><category>analytics</category><category>sustainability</category><category>platform-migration</category><category>data-visualization</category><category>customer-engagement</category></item></channel></rss>