Case Study: Rebuilding Opul on Framer
1 min read
Comprehensive WordPress to Framer migration completed in two months, boosting conversion rates by 50% while giving Opul's team control over.
Opul's WordPress site was run by an outside agency. Content updates dragged, performance was bad, and the digital sales path was a mess. Customer data sat unused, personalization was minimal, and onboarding was manual. They had a hard launch deadline coming up.
Opul brought me on as a contract developer to migrate the site from WordPress to Framer in two months.
Framer earned the pick: a visual CMS the non-technical team could actually run, faster pages, and full internal control after handoff.
Build
Two months, head down. Rebuild every critical user path in Framer. Redirect anything that couldn't migrate cleanly. Figma for design with the VP of Design, tight feedback cycles, no backend changes. Framer's React integration kept things moving. We ran UX tests through the project and surveyed new customers after launch.
The risk was real. Opul was already on track to miss the deadline before we started.
Outcome
Launched on schedule.
- New-customer demo conversion up 50% over projections
- Existing-customer demo conversion 14% above target
- 93% of existing customers migrated to the new platform
- 70% of customers cross-sold into additional products
More than half of Opul's traffic was mobile, and the new responsive design closed the gap users had been complaining about for months. The internal team took it over and ran with it.