analytics
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Scalability → Buildability
A system scales internally when each feature leaves behind primitives that make the next one easier to build.
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Case Study: Migrating Ice Barrel to Shopify
Ice Barrel moved from WooCommerce to Shopify in under two months, lifting conversion 165% while handling a major product launch without checkout downtime.
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Case study: Aspiration's CRM platform
Two years running CRM and lifecycle at Aspiration. A platform migration, first-party analytics, and campaigns that lifted lead conversion 53%.